FKA Twigs and Nike recently collaborated to create this video in promotion of the NikeWomen‘s Spring Zonal Strength Tights campaign.
Instead of the usual “Just Do It” tagline, the campaign line is now “do you believe in more?”. The message is clear here – dancers are also athletes.
FKA Twigs, named the creative director of Nike Campaign, has conceptualized, directed, performed and soundtracked a collection of work that sheds light on the power of modern movement and defines sport as an important channel of expression.
Read about FKA Twigs on her take on sport and expression here.